Can plastic surgeons advertise on Facebook and Instagram?

Yes, with rules. Meta allows ads for cosmetic surgery and procedures, from breast augmentation and rhinoplasty to fillers and laser treatments. Under Meta’s Health and Wellness standard, the ads must target people 18 and older, can’t criticize anyone’s appearance, and can’t promise a specific result in a set time.

Can I use before-and-after photos in Meta ads?

Under Meta’s current Health and Wellness standard, yes, in more cases than before. It lists before-and-after transformations for general cosmetic procedures as allowed when the ad targets people 18 and older. Meta’s nudity rules still apply, though, and its reviews aren’t always consistent. So we decide procedure by procedure. Sometimes the gallery works better on the landing page than in the ad itself.

Should I run Facebook ads or Google Ads?

It depends on the procedure, your market and your budget. Google reaches people who are already searching, so those leads are further along, and they cost more. Meta reaches people earlier, while they’re still deciding. Its leads usually cost less, but fewer of them turn into consults. Many of our clients run both, with each one doing its own job. See our Google Ads page for that side.

Why are my Facebook leads such low quality?

Usually it’s the form, not the audience. A form that only asks for a name and phone number is easy to fill out without much thought. Adding a few qualifying questions, following up quickly and using your team’s feedback to adjust the campaigns usually raises the quality. Expect fewer leads, but more that turn into consults.

How do you track which Meta ads book consultations?

Your team lets us know which leads booked a consult, in your CRM or a simple shared sheet. We use that feedback to see which campaigns bring in consults, not just form fills, and to put the budget there.

How much should I spend on Meta Ads?

Most practices spend somewhere between $2,500 and $10,000 a month on Meta. That’s a wide range, and where you land depends on how many campaigns we run, how many leads you want and how fast you want to grow. Meta usually needs a smaller budget than Google Ads because each lead tends to cost less. Keep in mind that those leads are earlier in their decision, so expect more follow-up per booked consult.

Do you make the ads, or do we?

It’s a team effort. We write the ads and tell you what to film, with video and photo ideas and simple shot lists. Your team or your own videographer shoots it, and we turn it into ads and test them. Real footage of your surgeon, staff and patients tends to do better than anything stock.

Who owns the ad account and the creative?

You do. The ad account, the audiences and every ad we make stay with you, whether you stay with us or not.

Is there a minimum contract?

No long-term lock-in. Meta campaigns need some time to test and learn, so we’ll walk you through what the first few months look like before you sign.

Facebook and Instagram ads for plastic surgeons

Scrolling is free. Your ad budget isn’t.

Facebook and Instagram ads for plastic surgery practices and med spas, built around Meta’s rules for cosmetic procedures and judged by the consultations they book.

Let's talk Or call 310-777-1230

Do any of these Meta Ads problems sound familiar?

Plenty of leads. Very few consults.

A Facebook lead form takes two taps to fill out, so it can bring in a lot of people who were only curious. When half of them don’t pick up the phone, your cost per lead looks great and your schedule doesn’t.

Your ads keep getting rejected.

Meta has its own rules for cosmetic procedures, and they changed again in July 2026. One word that sounds like it criticizes someone’s body can get an ad turned down, and repeated rejections can put the whole ad account at risk.

Your reports are all likes and reach.

Reach is nice. But a like doesn’t sit in your consult room. If your reports stop at engagement, nobody knows which ads are actually bringing in patients.

Meta and Google do different jobs.

Google Ads reaches people who are already searching for “tummy tuck near me.” Meta reaches people who haven’t searched yet but have been thinking about it for months. That makes Meta a good fit for procedures people plan ahead for, like body contouring, breast procedures and facial rejuvenation. It also works well for med spa treatments and events.

There’s a trade-off. Leads on Meta usually cost a lot less than on Google, so you get more of them for the money. But nobody on Facebook or Instagram was searching for you, so these are early-stage leads. Fewer of them answer the phone, and fewer book. The creative, the offer and the lead form have to work harder, and your team’s follow-up matters more. That’s why we treat Meta as its own service, not an add-on to Google Ads.

What our clients are saying

"I’m thoroughly impressed with MD Logica's work ethic and marketing expertise. You can tell that they personally care about the results they put out there and it makes all the difference. They’re absolute professionals when it comes to digital marketing. Their team knows it inside and out."

Andrew J.

Board Certified Plastic Surgeon

"I promise you this, you will regret not working with MD Logica. I wish we found them sooner because we wasted so much time and money with other agencies that just couldn't get it right."

Soraya L.

Marketing Manager/Med Spa

How we run Meta Ads for plastic surgery practices

Ads written inside Meta’s rules

Meta’s Health and Wellness standard requires cosmetic procedure ads to target people 18 and older. It doesn’t allow wording that attacks someone’s appearance, or promises of a specific result within a set time. Meta’s nudity rules apply on top of that. We write and review every ad against these rules before it goes live, so fewer of them come back rejected.

Real content from your practice

On social media, the ad has to stop the scroll first, and stock photos rarely do. A short video of your surgeon explaining a procedure, or a patient talking about their experience, usually gets more attention because it’s original and real. We’ll tell you what to film: video ideas, photo ideas and simple shot lists your team can follow on a phone. If you already work with a photographer or videographer, we’ll give them the same direction. Stock images still have a place now and then. They just usually aren’t what wins.

Lead forms that ask the right questions

We test Meta’s built-in lead forms against dedicated landing pages. On the forms, a few honest questions (which procedure, timing, location) cut down the “just curious” leads. You’ll still get some. No form filters out everyone. But your team spends less time chasing people who were never going to book.

Test, then spend

Guessing with an ad budget gets expensive. We test new creative, offers and forms in small batches. Then we move the budget toward what books consults and cut what doesn’t.

Your team’s feedback shapes the campaigns

Your staff knows which leads booked and which ones went nowhere. We use that feedback to adjust targeting, creative and forms, and where it makes sense, we send offline conversion signals back to the ad platform. It works best when your team is part of it, so we set it up together.

We only run Meta ads for plastic surgery practices and med spas.

A generalist agency running ads for restaurants and roofers doesn’t spend its days reading Meta’s cosmetic surgery rules. We do.

Most practices hand us their Meta ads on a monthly retainer, and we run them. But it doesn’t have to be all or nothing. We’ve run a practice’s Google Ads while training their in-house team to run Meta, and we’ve run Google while coordinating with another agency that handled Meta. We’ll set it up to fit your practice.

Here’s how we can help:

Ongoing management

Our main service. Strategy, ad copy, creative direction, targeting, lead forms and testing, handled by our team each month. You see everything.

One-time audit

We’ll go through your current Meta account, ads and lead forms, then tell you plainly what we’d keep, cut and change.

Setup and training

We set up the account, lead forms, audiences and first campaigns, then train your in-house team to run them.

Working alongside your other agency

Already working with another agency on Google or Meta? We’ll run our side and coordinate with them, so both channels use the same lead tracking and your reports line up.

Frequently asked questions

Want a second opinion on your Meta ads?

We keep our client list small, so every account gets real attention. If you’d like us to look at your Facebook and Instagram ads, book a short call with our team.

See if you qualify

Or meet the team