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Plastic Surgery Social Media Ideas to Boost Your Brand

By Vahe Tirakyan
| 12/12/2021
3 min read

If you're a plastic surgery clinic looking to cut through the noise and stand out from your competitors, then plastic surgery social media ideas and content marketing should be high on your list of priorities. Most customers will check your social media before setting foot in your clinic, so a curated and engaging content strategy can help deliver an excellent first impression.

Goals and strategy behind social media marketing

A detailed social media plan that includes paid and organic content can help support genuine business success. We recommend outlining some marketing goals to help guide the content you create; consider things like brand awareness, attracting new customers, and increasing post engagement.

When planning your social strategy, make sure you provide a mix of content types and sizes that cater to a wide range of customers. If social media isn't your strong suit, now is a great time to call in the big guns to help set you up for success.

Try these plastic surgery social media ideas for your clinic

With the goals and strategy sorted, it's time to start planning and creating content. Here are some post ideas to get you started:

  • Before and after videos and reels, using trending sound bites to help boost content visibility
  • Engaging videos and images explaining products, treatment types and answering FAQs
  • Pull key content from blogs to share as a lead magnet to your website
  • Capitalize on the power of social proof by sharing client testimonials
  • Go live to chat about innovations, or host an online open day
  • Engage influencers with a following that reflects your target market

General social media content tips:

  • Make sure your content reflects your brand tone
  • Use high-quality images and video
  • Create highly shareable content
  • Curate a hashtag strategy
  • Use PPC advertising to promote offers and reach new clients
  • Consider using gated content as a means of capturing client data
  • Aim to post every day

Let us help you reach your goals

Content truly is king, so if you are struggling, it is worth investing in a team of experts to help guide your plastic surgery marketing campaigns. Our team will work with you to provide a tailored marketing solution that meets the needs and goals of your business and helps set you up as an industry thought leader.

Frequently asked questions

How does social media encourage plastic surgery?

Social media is a fantastic way to showcase genuine patient transformations and testimonials and promote surgery with influencers and partnerships. The platforms are easily accessible and allow potential clients to interact with your brand before visiting the website and clinic.

Why is social media transforming plastic surgery?

Over 56% of the world's population use social media and wish to present themselves in the best light possible. Not only does plastic surgery help people feel confident in their skin, but it allows them to feel part of a community and stay in touch with the latest trends.

Can you show surgery on Instagram?

Instagram has strict rules around showing nudity or any content that may be deemed inappropriate. If you want to share surgery-based content, consider erring on the side of caution and be mindful of any content that may be distressing to your followers.

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