If you're planning to dominate the plastic surgery industry using digital marketing strategies, you'll first need to learn about the most prevalent cosmetic surgery marketing trends.
As a plastic surgery marketing agency, we’ve seen our clients’ businesses grow with the help of effective and consistent digital marketing. You don’t need to try them all, but you do need to ensure you understand the marketing you’re doing and to do it consistently.
To get you started, here are the top five plastic surgery marketing trends to help you create your next digital marketing plan.
Not to be confused with multi-channel marketing, omnichannel marketing aims to create a smooth and cohesive experience for a shopper as they go through your marketing funnel. Plus, omnichannel marketing has proven to be one of the most effective ways to grow an online presence over the years.
In other words, when you use this digital marketing strategy effectively, your current and future patients should feel familiar with your brand however they interact with it.
Familiarity and consistency? That’s a recipe for trust — which is key to helping a patient choose the right plastic surgeon.
You can create an omnichannel marketing plan for your practice using data to match shoppers across different platforms to your targeted marketing funnel stage.
For example, in the initial, awareness-building stage on the path to purchase, we’d recommend trying PPC advertising, remarketing visual-based social media platforms like Instagram, and client referral programs.
Then, in the phase where the patient is weighing their options, before-and-after photo galleries and positive reviews become critical.
It’s a no-brainer: a plastic surgery clinic's reputation is especially crucial when potential patients come across your brand.
And how is a great reputation built? One positive patient experience at a time.
So, it might not come as a huge surprise to know that the most effective plastic surgery digital marketing isn’t done by you — it’s done by your happy patients.
Garnering a positive reputation online should always be a top priority in the plastic surgery industry, and receiving good reviews across a variety of sites is a great way to do this. Therefore, one of the easiest and most strategic plastic surgery marketing ideas to try is asking your patients for their thoughts.
A smart place to start is routinely requesting your clients post reviews on platforms such as Google My Business and Yelp. Be more proactive about requesting reviews by building this into your patient follow up process.
Before patients choose your plastic surgery clinic, they need to feel confident they’ll love their results.
How do you assure them of that? By showcasing your clinic’s amazing transformations online with beautiful, high-quality photos.
Future patients who see these ‘before and after’ images on your social media profiles and website will be more confident about choosing your plastic surgery clinic. Through these photos, they will not only be seeing your high caliber work, but they will also imagine how you can transform their own appearance.
If you don’t have a before and after gallery already, get to work gathering those photos ASAP.
It's not a surprise that clients often have dozens of questions about plastic surgery procedures before moving forward. They’re making a significant investment of money and often time — as well as trusting their health to you.
Showing you hear and can address their concerns is one of the best ways to build trust with your future patients.
Before you even get a patient in the office or on the phone for an official consult, you can get some of those questions answered — and start building that ever-so-important trust.
Consider addressing potential patients’ concerns in an engaging way by posting educational videos on social media.
You can make a fun, short clip series that answers commonly asked questions on TikTok. And lengthier, informative videos with a more professional tone can be reserved for YouTube.
Who knows? You might even end up going viral.
P.S. Does TikTok marketing for plastic surgeons intrigue — or even scare you? We wrote up a TikTok marketing guide just for you.
Think of when you’re Googling a restaurant or store for your next meal or errand. You’re probably hoping to find — or even specifically searching for — results near where you physically are.
In the same way, potential patients typically search for a plastic surgeon in their local area. So, it’s an important plastic surgery marketing strategy to build pages on your website specific to the areas your clinic services.
This is a valuable search engine optimization (SEO) strategy that's going to increase your chances of ranking well for specific area searches. In other words, potential patients who are already looking for your services in your area will be finding your site.
Plus, while it’s awesome to get website traffic from people learning about plastic surgery across the country (or world), those folks are less likely to book with you than people in your neighborhood.
Using local SEO in your plastic surgery digital marketing strategy makes it likelier that visitors to your site land there because of your location — and are in a position to take advantage of your services.
Now that you have a solid idea of the different ways you can effectively market your plastic surgery clinic today, you might be wondering where to start.
For even more cosmetic surgery marketing strategies like these — and a helping hand in implementing them — get in touch with us.
MD Logica provides you with tailored, high-quality healthcare and aesthetic industry marketing and consulting solutions to help you market your plastic surgery services online.