MD-Logica logo
Practice Growth
About Us
Knowledge Center
MD-Logica logo

5 Creative Botox Marketing Ideas for Growing Your Medical Aesthetics Practice in 2022

By Vahe Tirakyan
| 4/8/2023
5 min read

Almost every med spa, dermatology and cosmetic skin clinic from Los Angeles to New York now advertises Botox treatments. And for good reason. Research suggests that 4-5 million Americans get Botox treatments annually. 

But to capitalize on that popularity, your practice needs to nail its Botox advertising.

How do you get recognition for your staff’s needle-wielding skills and clients booking your clinic out? We bet you already know the answer: digital marketing. 

However, to stand out from the crowd and get new Botox clients, using the same old marketing strategies simply won’t work.

But don’t worry, we medical aesthetics marketing pros at MD Logica have you covered. 

If you’re looking for some new and creative ways to cut through the noise and get your skin clinic noticed, try some of our favorite Botox marketing ideas below.

Best Botox Advertising Ideas to Get You New Clients

Host a virtual Botox promotion event

Since the start of the pandemic, we all had to adapt our lives and businesses to make them more online-friendly — and it’s a trend that’s stuck around. 

Unfortunately, you can’t give your clients Botox treatments over Zoom quite yet. (Though we bet some Silicon Valley startup will figure that out someday). 

In the meantime, why not make the most of our newfound love of engaging online and host a virtual event?

Organize a live Botox demonstration or Q&A session on social media with one of your expert physicians. And remember to include plenty of freebies and giveaways to entice viewers to join in.

Show potential Botox clients what’s possible with TikTok and Instagram Reels

The power of the ‘before and after’ shot in cosmetic medicine has been known for years, but now it’s time to present your ‘before and after’s in a new way.

We know it may be tempting to simply publish images on your website and hope people find them (spoiler alert: they likely won’t). 

But don’t sweat (though you already might not — thanks to Botox)! 

Current social media trends make sharing ‘before and after’ shots via short video an effective Botox marketing strategy. There are plenty of fun, innovative and engaging ways you can present this content using either TikTok or Instagram Reels — or both. And if you’re really creative, you may even go viral.

P.S. We created a whole explainer on TikTok marketing for medical aesthetic businesses. You can find it here.

Harness the power of ‘Influence’ for your Botox advertising

If being active on social media yourself is not for you, influencer endorsements might be your perfect backdoor. Endorsements are a great way to build awareness and credibility of your skin clinic, and today, endorsements are largely driven by social media influencers.

Try reaching out to a few influencers who would appeal to your ideal clients to see if they’d be willing to give your clinic a mention — or even post in exchange for a free treatment.

Make an offer that’s too good to resist with special Botox deals

Everyone loves a great deal, so why not entice new Botox clients to give you a go using PPC marketing?

You can target people actively considering Botox treatment and give them a special offer like ‘Buy 5 Botox Treatments, Get the 6th Free’ or ‘Free Microdermabrasion with Every Botox Treatment’ to urge them to choose you over your competitors.

Get local Botox clients through your doors with local SEO

Your online marketing is only as good as the clients it gets you. In other words: if your awesome TikTok or IG Botox marketing efforts are only getting you attention from people thousands of miles away, they’re not working for your business. 

So, our last tip is one laser-focused on getting you attention from Botox clients in your area. Namely, the ones Googling terms like “Botox near me.”

Make sure your website is taking advantage of Local SEO strategies. These strategies — such as using local keywords and displaying your locations — make your site optimized for search engines. That way,  clients in your neighborhood will find your website when they search for your Botox services. 

Need a hand with your online Botox marketing?

If these Botox marketing ideas have your creative wheels spinning, you’ll love what we can cook up for your practice when you work with us.

At MD Logica, we utilize a range of tried-and-tested digital marketing techniques that will get your dermatology or skin clinic noticed in the crowded online environment.

Find out more about how we can help you get new Botox clients — and more.

Get marketing ideas & growth tips delivered right to your inbox
Please enter a valid email address
Read More
11 Online Performance Metrics That Every Medical Practice Should Be Measuring in 2023
KPI monitoring is vital for gauging your marketing success. But with so many practice performance metrics to track, it can be overwhelming to know which ones truly matter.
5 Benefits of Digital Marketing for Plastic Surgeons in 2023
Why should you take digital marketing seriously? Dive into our guide to online marketing for plastic surgeons to find out (and steal our best digital marketing tips).
Digital Marketing for Plastic Surgeons: 20 tips to get started
From leveraging SEO to influencer marketing, our digital marketing tips for plastic surgeons will help you attract new patients and grow your practice.
Curious about working with us?
MD-Logica logo
9663 Santa Monica Blvd Suite 802
Beverly Hills, CA 90210
This website uses cookies to ensure you get the best experience on our website.