Almost every med spa, dermatology and cosmetic skin clinic from Los Angeles to New York now advertises Botox treatments. And for good reason. Research suggests that 4-5 million Americans get Botox treatments annually.
But to capitalize on that popularity, your practice needs to nail its Botox advertising.
How do you get recognition for your staff’s needle-wielding skills and clients booking your clinic out? We bet you already know the answer: digital marketing.
However, to stand out from the crowd and get new Botox clients, using the same old marketing strategies simply won’t work.
But don’t worry, we medical aesthetics marketing pros at MD Logica have you covered.
If you’re looking for some new and creative ways to cut through the noise and get your skin clinic noticed, try some of our favorite Botox marketing ideas below.
Since the start of the pandemic, we all had to adapt our lives and businesses to make them more online-friendly — and it’s a trend that’s stuck around.
Unfortunately, you can’t give your clients Botox treatments over Zoom quite yet. (Though we bet some Silicon Valley startup will figure that out someday).
In the meantime, why not make the most of our newfound love of engaging online and host a virtual event?
Organize a live Botox demonstration or Q&A session on social media with one of your expert physicians. And remember to include plenty of freebies and giveaways to entice viewers to join in.
The power of the ‘before and after’ shot in cosmetic medicine has been known for years, but now it’s time to present your ‘before and after’s in a new way.
We know it may be tempting to simply publish images on your website and hope people find them (spoiler alert: they likely won’t).
But don’t sweat (though you already might not — thanks to Botox)!
Current social media trends make sharing ‘before and after’ shots via short video an effective Botox marketing strategy. There are plenty of fun, innovative and engaging ways you can present this content using either TikTok or Instagram Reels — or both. And if you’re really creative, you may even go viral.
P.S. We created a whole explainer on TikTok marketing for medical aesthetic businesses. You can find it here.
If being active on social media yourself is not for you, influencer endorsements might be your perfect backdoor. Endorsements are a great way to build awareness and credibility of your skin clinic, and today, endorsements are largely driven by social media influencers.
Try reaching out to a few influencers who would appeal to your ideal clients to see if they’d be willing to give your clinic a mention — or even post in exchange for a free treatment.
Everyone loves a great deal, so why not entice new Botox clients to give you a go using PPC marketing?
You can target people actively considering Botox treatment and give them a special offer like ‘Buy 5 Botox Treatments, Get the 6th Free’ or ‘Free Microdermabrasion with Every Botox Treatment’ to urge them to choose you over your competitors.
Your online marketing is only as good as the clients it gets you. In other words: if your awesome TikTok or IG Botox marketing efforts are only getting you attention from people thousands of miles away, they’re not working for your business.
So, our last tip is one laser-focused on getting you attention from Botox clients in your area. Namely, the ones Googling terms like “Botox near me.”
Make sure your website is taking advantage of Local SEO strategies. These strategies — such as using local keywords and displaying your locations — make your site optimized for search engines. That way, clients in your neighborhood will find your website when they search for your Botox services.
If these Botox marketing ideas have your creative wheels spinning, you’ll love what we can cook up for your practice when you work with us.
At MD Logica, we utilize a range of tried-and-tested digital marketing techniques that will get your dermatology or skin clinic noticed in the crowded online environment.
Find out more about how we can help you get new Botox clients — and more.