As a plastic surgeon, your website is one of your greatest tools for informing customers about who you are and what surgical treatments and procedures you perform—but how do you know if your plastic surgery website design is up to scratch?
In our experience, we’ve seen that the best plastic surgery websites all tend to do three things well, and we’ve decided to share them with you...
Quality plastic surgeon website design always ensures the look and feel of the website fits seamlessly with the rest of the brand experience. Consistency instills a sense of confidence in customers that they know exactly who they’re dealing with, and that you’re a reputable clinic. A brand that is presented consistently at every touch point from your website to your marketing collateral and the experience they have in-clinic will help you build trust and enhance your credibility.
The most successful sites also make it really easy for visitors to navigate around the site and find what they’re looking for by doing things like:
The best sites also structure their website as a sales conversion funnel, where each page leads viewers to a desired end-point like a booking page or ‘contact us’ form.
The best plastic surgery websites also make it easy for customers to find them online by applying best-practice search engine optimization (SEO) techniques. While there are a range of factors that influence SEO success, doing things like ensuring your title tags, headings and URLs are on point, including alt text on all images and including relevant internal links will get you off to a good start.
Run a plastic surgery clinic and need a helping hand with your website design and marketing strategies?
At MD Logica, we can help you design an effective website for your plastic surgery clinic and introduce you to a range of our tried-and-tested marketing and lead generation strategies that will ensure you get more out of it.
Contact us to get started.