Your website needs to do more than just inform visitors about your procedures and treatments—it needs to encourage and guide website visitors along the path to becoming paying customers.
Start off by reviewing your website to ensure your content directs visitors to where you want them to go, whether that’s to find out more about your procedures or treatments, or to contact you to book an appointment.
There are 4 common phases in a conversion funnel; awareness, interest, desire and action. Think of these 4 steps while structuring your website to guide your viewers through this process, and always display a clear call to action.
Next, you need to create an offer that’s going to entice viewers to hand over their personal information.
At this point, there is a reason your viewers are still on your site, and addressing their pain points or answering their need for more information is a great way to get them to take the next step.
Think of any good ‘value-adds’ you can offer for something like signing up to your email list, such as discounted cosmeceutical products, a free breast augmentation e-book, or even a free consultation with a plastic surgeon.
Now you’re ready to start putting yourself out there to prospective customers, there are a few ways you can do it, including:
Pay-per-click (PPC) advertising - Bidding on keywords to advertise your plastic surgery clinic at the top of search results pages when someone searches for a procedure you offer.
Search Engine Optimization (SEO) - Optimizing your website to help you rank higher on search engine results when someone searches for ‘plastic surgeon Los Angeles’ or ‘Rhinoplasty New York’.
Social media advertising - Targeting a specific cohort of clients with advertisements on social media sites like Facebook, Instagram, Twitter, Pinterest or Snapchat.
Now you’ve managed to capture the details of some prospective customers, you need to decide how to use them.
This is where you can help your lead make a decision based on what they already know about you and your services, and their trust in you to be able to deliver what they want.
Develop a strategy for how you’ll encourage leads to convert into sales by using tactics such as personalized communications or special offers. Before and after galleries are also a powerful tool when it comes to the plastic surgery industry so always ensure your leads have access to image galleries specific to their area of interest.
At MD Logica, we know ￼how to sell plastic surgery online.
Utilizing a range of tried-and-tested digital marketing and quality lead generation techniques, we can help you find more customers and rapidly grow your practice.
Find out more about how we can help your plastic surgery clinic find more customer leads.