Gone are the days when a fancy brochure or magazine ad would be enough to drive more business to your plastic surgery clinic.
Today, Facebook advertising is the go-to for many plastic surgery clinics looking to attract new patients. However, with so many plastic surgeons competing for attention on Facebook, it’s harder than ever to create ads that get the cut-through you’re after.
If you want to know how to design creative plastic surgery ads for Facebook that work, here’s what you need to do…
How long do you look at an ad or post when scrolling on Facebook? Probably a couple of seconds at most, right?
Humans are visual creatures with more than half the brain devoted to processing visual stimuli, so if you want to get them to stop scrolling and pay attention to your ad, you need to include eye-catching, attention-grabbing visuals.
While high-quality images and graphics are essential, try to avoid using stock images if you can. Most patients are well aware that the flawless images you see on most plastic surgery ads aren’t real. If you really want to capture their interest, instead, opt for real-life before and after images or client testimonial videos. You’ll instantly build more trust with your audience!
While your image or video is usually the main attention-grabber, your post text copy (the couple of lines of text above your image or video which can be expanded to reveal more information) is your opportunity to persuade your audience.
This is where you can help them overcome their fears and apprehensions about plastic surgery, and focus on the benefits of the treatment or procedure you’re advertising—and using highly-relatable testimonials is a great way to do it.
As an example, you could try opening with a relatable customer quote highlighting a common problem like “No matter how much I watched what I ate or exercised, I could never shift those last few pounds”, before going on to explain how liposuction proved to be the perfect solution that finally resolved the issue and improved their life.
Most plastic surgery Facebook ads adopt a very similar format—a short blurb, accompanying a stock image of an attractive model and a headline with a promotional offer.
If you want to do something a little different and get more creative with your content production, why not try:
While it’s always good to set yourself apart from your competitors, just make sure that anything you do aligns with your clinic’s unique brand personality.
At MD Logica, we’re experts in plastic surgery marketing and can guide you through the entire process of advertising your plastic surgery clinic online.
Contact us to find out how we can help you find more customers.
Absolutely! Facebook ads have been used by plastic surgeons for many years now, and are a great way to raise awareness of your clinic, build your brand, target a particular client demographic and find new customers. Facebook ads can also be used to remind previous visitors to your website of your clinic and services.
There are plenty of different ways to advertise your plastic surgery clinic, but some of the more popular options include pay-per-click marketing and social media advertising. Each channel offers its own benefits and advantages, so it’s worthwhile doing some research to choose the most suitable advertising channel/s for your clinic.
You’ll need to create an account through Facebook Ads Manager to be able to advertise your clinic on Facebook. Many plastic surgeons find they simply don’t have the time or resources to self-manage their Facebook advertising, and find they can achieve far better results by engaging a specialist marketing agency (like us) to take care of the hard work for them.