If you want to attract new customers and drive more business to your medical spa, throwing an event is a great way to do it.
Whether you’re starting a new medical spa and need to build your customer base or your business is well established and ready to expand into new markets, an event or two could be just what’s needed to skyrocket your growth.
But where do you start? If you’re in need of some fun medical spa event ideas, we’ve got you covered…
Recently invested in a new treatment device your customers may not have tried before?
Running a live product launch on social media including a product demonstration and Q&A session is a great way to create buzz, communicate the benefits of your latest service offering and answer any questions. Including a special offer will also entice participants to make an appointment.
Online giveaways can be a great way to help you build your customer base. Work out exactly what it is that you want to do, come up with a fantastic giveaway offer, then design the entry process to suit your objectives.
Want more social media followers? Ask entrants to like your social media page, tag their friends, and invite them to do the same.
Want to build your email subscriber base? Request an email address in return for the opportunity to be in the draw.
Want to get more customers through the door? Offer automatic entry into the draw if you book a treatment before a specified date.
Can you think of any other local businesses that might have a similar customer base to you? Clientele that visit gyms, health food retailers, clothing boutiques or nail salons within your local area may also be interested in medical spa services, and vice versa.
Why not try reaching out to some other local business owners to see if you can join forces by hosting a local event with plenty of promotions on offer. You can all invite your customers to attend and it will likely prove to be beneficial for everyone!
Want a great way to tap into a market of new customers right when they’re looking to enhance their appearance? Sponsoring an exhibit at a local bridal fair could help you do exactly that!
Everyone wants to look their absolute best at their wedding, and bridal fairs provide an opportunity to speak face-to-face with a large cohort of locally-based brides and grooms.
Provide an enticing service offering like Botox parties for the bride and bridesmaids or discounted group facials for the groom and groomsmen. You can also use the opportunity to network with other businesses and give them a stack of your business cards to pass on to their clientele when suitable.
Ever thought of hosting a party at your spa? Whether you opt for wine and cheese, champagne and oysters, or cocktails and canapes, invite some selected customers along and ask them to bring a friend.
You’ll gain access to a wide group of potential customers that may be considering med spa treatments or who might normally attend a different medical spa. It gives them an opportunity to meet the staff, view the clinic, ask lots of questions about your treatments and chat with some of your other happy customers about the procedures they’ve had and their experience with your clinic.
Even the most well-planned event is worthless if people don’t know about it—but we know how to ensure every med spa event you host is a success.
Utilizing a range of tried-and-tested digital marketing techniques including PPC marketing and social media advertising, the team of medical spa marketing experts at MD Logica can help you get the message out there by placing your med spa event front and center with the right audience, at the right time.