MD-Logica logo
Web Design
Content Production
Sales Enablement
Operations and consulting
Fractional Leadership
Practice Growth
About Us
Knowledge Center
MD-Logica logo
Practice Growth
About Us
Knowledge Center

Plastic Surgery Marketing Trends in 2022

By Vahe Tirakyan
| 10/20/2022
3 min read

If you're planning to dominate the plastic surgery industry using digital marketing strategies, you'll first need to learn about the most prevalent marketing trends. Here are the top five plastic surgery marketing trends to help you create your next digital marketing plan.

#1 - Different Marketing Channels: Utilize Them Accordingly

Not to be confused with multi-channel marketing, omnichannel marketing aims to create a smooth and cohesive experience for a shopper as they go through your marketing funnel.

It’s proven to be one of the most effective ways to grow an online presence over the years. You can create an omnichannel marketing plan for your practice using data to match shoppers across different platforms, to your targeted stage of the marketing funnel.

For example, in the initial stage on the path to purchase, where you should be creating awareness, PPC advertising, remarketing visual-based social media platforms like Instagram, and client referral programs are recommended. In the phase where the patient is weighing up their options, before-and-after photo galleries and positive reviews become critical.

#2 Positive Online Reputation: Collect Good Reviews

A clinic's reputation is especially crucial when potential patients come across your brand.

Garnering a positive reputation online should be a top priority in the plastic surgery industry, and receiving good reviews across a variety of sites is a great way to do this. A great place to start is by routinely requesting your clients post reviews on platforms such as Google My Business and Yelp. Be more proactive about requesting reviews by building this into your patient follow up process.

#3 Before-and-After Photos: Use High-Quality Images

Providing high-quality before-and-after images on your social media profiles and website has a tremendous impact on guiding potential patients to choose your clinic. They will not only be seeing your work based on these photos, but they will also use them as a basis to imagine how you can transform their own appearance. If you don’t have a before and after gallery, get to work immediately.

#4 Videos: Post Informative & Engaging Clips on Social Media

It's not a new concept that clients will have dozens of questions about plastic surgery procedures. You can address such concerns in an engaging way by posting videos on social media. You can make a fun, short clip series that answers commonly asked questions on TikTok, while lengthier, informative videos with a more professional tone can be reserved for YouTube.

#5 Geographic Pages: Build Location-specific Pages

People typically search for a plastic surgeon in their local area, so it would make sense to build pages on your website specific to the areas your clinic services.

This is a valuable SEO strategy that's going to increase your chances of ranking well for specific area searches. It's also going to make sure that visitors to your site have landed there because of your location, and are in a position to take advantage of your services.

Turning Plastic Surgery Marketing Trends to Strategy & Results

For more cosmetic surgery marketing strategies, get in touch with us. MD Logica provides you with tailored, high-quality healthcare and aesthetic industry marketing and consulting solutions to help you market your plastic surgery services online.

Get marketing ideas & growth tips delivered right to your inbox
Please enter a valid email address
Read More
The Art of Selling: An Easy 8-Step Process
Patient coordinators, also known as cosmetic coordinators, are an integral part of any practice as they manage consultations and expectations of surgical patients. They can make or break a practice as they decide whether they will or won’t go for the surgery.
What You Need To Know About Good Debt And Bad Debt
Building your business from the ground up sometimes means getting into debt. Honestly speaking, that does offer the initial investment needed to launch products and take care of operating expenditures until the business takes off.
Ten Things You Can’t Learn In Business School
Business schools teach you the importance of planning, strategizing, making intelligent choices and investing your money the right way. But, running a successful business requires more than just technical skills.
Curious about working with us?
MD-Logica logo
Practice Growth
About Us
Knowledge Center
9663 Santa Monica Blvd Suite 802
Beverly Hills, CA 90210
Privacy Policy
Cookie Policy
Terms of Use
© 2022 MD Logica. All Rights Reserved.
This website uses cookies to ensure you get the best experience on our website.