If you're planning to dominate the plastic surgery industry using digital marketing strategies, you'll first need to learn about the most prevalent marketing trends. Here are the top five plastic surgery marketing trends in 2021 to help you create your next digital marketing plan.
Not to be confused with multi-channel marketing, omnichannel marketing aims to create a smooth and cohesive experience for a shopper as they go through your marketing funnel.
It’s proven to be one of the most effective ways to grow an online presence over the years— and that still stands in 2021. You can create an omnichannel marketing plan for your practice using data to match shoppers across different platforms, to your targeted stage of the marketing funnel.
For example, in the initial stage on the path to purchase, where you should be creating awareness, PPC advertising, remarketing visual-based social media platforms like Instagram, and client referral programs are recommended. In the phase where the patient is weighing up their options, before-and-after photo galleries and positive reviews become critical.
A clinic's reputation is especially crucial when potential patients come across your brand.
Garnering a positive reputation online should be a top priority in the plastic surgery industry, and receiving good reviews across a variety of sites is a great way to do this. A great place to start is by routinely requesting your clients post reviews on platforms such as Google My Business and Yelp. Be more proactive about requesting reviews by building this into your patient follow up process.
Providing high-quality before-and-after images on your social media profiles and website has a tremendous impact on guiding potential patients to choose your clinic. They will not only be seeing your work based on these photos, but they will also use them as a basis to imagine how you can transform their own appearance. If you don’t have a before and after gallery, get to work immediately.
It's not a new concept that clients will have dozens of questions about plastic surgery procedures. You can address such concerns in an engaging way by posting videos on social media. You can make a fun, short clip series that answers commonly asked questions on TikTok, while lengthier, informative videos with a more professional tone can be reserved for YouTube.
People typically search for a plastic surgeon in their local area, so it would make sense to build pages on your website specific to the areas your clinic services.
This is a valuable SEO strategy that's going to increase your chances of ranking well for specific area searches. It's also going to make sure that visitors to your site have landed there because of your location, and are in a position to take advantage of your services.
For more cosmetic surgery marketing strategies, get in touch with us. MD Logica provides you with tailored, high-quality healthcare and aesthetic industry marketing and consulting solutions to help you market your plastic surgery services online.