--- title: "Online Reputation Management for Medical Practices" description: "Online reputation management for medical practices has never been more important. MD Logica has strategies to protect plastic surgery clinics & more. Read here." url: "https://www.mdlogica.com/blog/online-reputation-management-for-medical-practices" language: "en" last_reviewed: "2022-10-21T07:16:00Z" organization: name: "MD Logica" type: "Medical marketing agency" telephone: "+1-310-777-1230" email: "hello@mdlogica.com" address: "9663 Santa Monica Blvd., Suite 802, Beverly Hills, CA 90210" url: "https://www.mdlogica.com/" founder: name: "Vahe Tirakyan" job_title: "CEO & Founder" url: "https://www.mdlogica.com/about/vahe-tirakyan" --- [Back to the blog](https://www.mdlogica.com/blog) # Online Reputation Management for Medical Practices 10/21/2022 · 3 min read ![medical worker typing on laptop](https://a.storyblok.com/f/296477655899852/787x436/20f676a3c5/medical-worker-typing-on-laptop.jpg) In this article 1. How to Protect the Reputation of Your Medical Practice Online 2. 1\. Ensure Your Website Ranks Higher Than Other Sources 3. 2\. Bury Negative Content with Positive Content 4. 3\. Demonstrate That You Care About Patient Experience 5. We're Experts in Reputation Management for Medical Practices With more than 80% of new patients researching a medical practitioner before booking their first appointment, online reputation management for medical practices has never been more important. Even the best medical practices can fall victim to negative feedback and reviews from time-to-time, however with the right strategies in place, it is possible to protect your reputation and keep your medical practice thriving. ## **How to Protect the Reputation of Your Medical Practice Online** ### **1\. Ensure Your Website Ranks Higher Than Other Sources** First impressions count, and if the first thing a patient finds when they search for the name of your practice is a negative review, you've got next to no hope of getting them to book an appointment. Utilizing [search engine optimization](https://www.mdlogica.com/service/seo) techniques that will help your website rank higher on search results is a great way to encourage patients to view your website first, so you can make a good impression from the get-go. ### **2\. Bury Negative Content with Positive Content** While some negative feedback may be unavoidable, you can minimize the impact it has by building the volume of positive online content it needs to compete with. This will decrease the likelihood of prospective customers finding the negative feedback, while also helping to establish your position as an industry leader. Some ways to do this include: - blogging and posting videos on YouTube - creating social media pages on sites like Facebook and LinkedIn - setting up practitioner profiles on medical directories like Doximity, CareDash, Sharecare and WebMD - responding to questions on online forums like Quora ### **3\. Demonstrate That You Care About Patient Experience** While it can be tempting to ignore negative feedback, it's better to leverage it. Set up Google Alerts to be notified whenever someone mentions the name of your practice or medical practitioner, and respond quickly and appropriately by: - politely acknowledging the patient's criticisms - providing a brief explanation addressing their concerns (if suitable), and - encouraging them to contact the practice to see if there is a way to rectify the situation Ensure you always abide by HIPAA compliance rules, and be diligent with your responses to ensure the issue doesn't explode into a PR nightmare. Is your marketing pulling its weight? We'll look at your website, search and ads, then tell you what we'd fix first. Straight answers, no pitch deck. Book a free 30-minute audit call[Or call 310-777-1230](tel:+13107771230) ## **We're Experts in Reputation Management for Medical Practices** Specialists in developing tailored marketing solutions for medical practices, the team at MD Logica can suggest a range of strategies to protect the brand and reputation of your medical practice and build a high-performing business. [Find out how](https://www.mdlogica.com/marketing) we can support your medical practice. Updated 10/21/2022 · 3 min read In this article Share Want a second set of eyes on your practice's marketing? See if you qualify * * * ## Let's work together to help you attract more patients. Step 1 of 3 ## Read More ![Hand touching a floating SEO icon surrounded by search, analytics and target icons](https://a.storyblok.com/f/296477655899852/787x436/ca8c6076b6/search-engine-optimization-digital-marketing-and-internet-technology-concept-on-blurred-background.jpg/m/300x300/filters:quality\(75\)) ### [How Often Should a Plastic Surgeon Blog? What SEO Work Actually Includes](https://www.mdlogica.com/blog/seo-beyond-blog-posts) Post count says little about SEO. What the rest of the work is, and how we decide where the hours go. ![Woman before Plastic Surgery Operation Cosmetology](https://a.storyblok.com/f/296477655899852/786x435/852987c342/woman-before-plastic-surgery-operation-cosmetology.jpg/m/300x300/filters:quality\(75\)) ### [Plastic Surgery Facebook Ads: How We Build, Run, and Judge Them](https://www.mdlogica.com/blog/designing-creative-plastic-surgery-ads-for-facebook) Surgical Meta campaigns usually go wrong in the settings or the follow-up. What we check, and the numbers we trust. ![Plastic surgery practice website homepage and procedure pages shown side by side](https://a.storyblok.com/f/296477655899852/1600x1200/b45e65062b/1bdab2d3851dde8c030620470d95bcc3.png/m/300x300/filters:quality\(75\)) ### [Plastic Surgery Website Inquiries: Forms, Booking and What Happens After Submit](https://www.mdlogica.com/blog/plastic-surgery-website-inquiries) Forms, booking, calls and texts for patients who want to ask before they book, and how to test the path on your phone. ## Get marketing ideas & growth tips delivered right to your inbox See you soon!