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Increase Patients with Local SEO For Dermatologists

By Vahe Tirakyan
| 11/16/2021
3 min read

Patients can find dermatology clinics nearly everywhere. A simple online search will give them a multitude of options — so finding a way to stand out from the crowd is the only way to make your clinic the top choice for potential clients. The best way to do this is to integrate local Search Engine Optimization (SEO) into your marketing strategy.

Growing Traffic with Local SEO for Dermatologists

With targeted and effective digital marketing for dermatology, you’ll see an increase in your website visitors, and with more traffic, you’ll have a better chance of converting them into paying clients. Here are some practical tips for local SEO for dermatologists.

Do local keyword research.

Content is only king if it's original, relevant, engaging, and targeting the right keywords. While that much is an SEO standard, producing quality content for local marketing requires researching local keywords and injecting them into your website copy.

Local keywords are those that contain location-specific phrases that produce results related to the specific geographic location. While they may have lower search volumes, they carry high purchase intent and ready-to-convert traffic.

For example, keywords like Santa Monica laser hair removal, facial Burbank or microdermabrasion Los Angeles are more likely to generate relevant traffic than generic phrases. Create location pages on your site with informative content that target these keywords and point visitors to your main service pages through clickable calls to action.

Optimize for mobile.

On a related note, it's a smart move to optimize your website for mobile if you're aiming to rank for geolocation-based keywords: more than half of local searches are generated from tablets and smartphones.

How to build a mobile-optimized website that converts? Create a responsive web design, compress images, ensure pages load fast, build easy to use menus and navigation — focus on user experience.

Ensure your location is on display everywhere.

When looking for a dermatologist online, people are highly likely searching for one in their local area. Therefore, your geographical location (and relevant local keywords) must be displayed throughout your website content, page titles, and URLs to be discoverable in local searches.

Take advantage of online directories.

To be more visible in local searches, ensure that your dermatology clinic is added onto Google My Business (GMB), and that your business name, address and phone number (NAP) are identical in both your GMB listing and your website. This should allow Google to accurately display your business details in Google Maps, the knowledge panel and local search.

Amp up your local visibility by getting listed in reputable local business directories. Services like Whitespark and Bright Local provide relevant assistance with online listings for a fee.

Work on consistency.

Be consistent with your digital marketing strategy to improve your online presence and reputation. Social media engagement, building local online reviews, and maintaining an accurate NAP profile across all your platforms (review sites and social media, for example) all require consistency to pay off.

Your Partner in Medical Marketing

Achieving high rankings in local search results is a long process that requires patience, commitment, and consistent SEO efforts. But we encourage you to focus on your work — our team will take care of the marketing for your dermatology practice. Get in touch with us today.

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