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10 Medical Spa Marketing Ideas to Drive More Business

By Vahe Tirakyan
| 12/17/2021
4 min read

Competition in the American medical spa industry is hot. With most clinics always looking for ways to attract more customers, you need to have plenty of sure-fire medical spa marketing ideas up your sleeve if you want your clinic to succeed. Luckily, we’ve got you covered with these helpful marketing ideas that are perfect for driving more business to your med spa...

Our Top 10 Medical Spa Marketing Ideas

1. Get your website up to scratch

Your website is often the first port of call for prospective customers, but if your current website is poorly structured, filled with ho-hum content or isn’t well optimized for search engines, it’s definitely time to review your website design.

2. Harness the power of cross-selling

With more customers now managing their appointment bookings online, it makes sense to utilize traditional cross-selling strategies like offering discounted products to customers submitting an online booking to bump up sales.

3. Think ‘local’ with your SEO strategy

Most med spa clients will look for a med spa that’s close to their home or office, so it makes sense to build a locally-focused SEO strategy that will ensure your med spa shows up when someone in your local area searches for your services.

4. Use retargeting to stay front-of-mind

If your website is generating lots of traffic but not many sales, PPC retargeting is a great way to provide previous visitors a gentle reminder about your med spa and entice them to come back.

5. Build your subscriber database

Your email subscriber database is great for keeping past and prospective customers up to date with your latest service offerings and promotions, but if you’re struggling to grow your database, try using PPC marketing to capture new sign ups.

6. Build credibility with quality content

New customers won’t visit your med spa if they don’t think you’re credible and trustworthy—quality content can help you overcome that hurdle. Creating plenty of informative and engaging content for your website, social media pages and YouTube channel will enhance your credibility and build trust with your audience.

7. Reach a wider audience using hashtags

Using a combination of popular, niche and brand-related medical spa hashtags on your social media posts and stories will help you get discovered by a large cohort of users that are already interested in what you provide.

8. Go ‘live’ on social media

Broadcasting a live Q&A session, product launch or demonstration on Instagram or Facebook is a great way to engage and interact with your audience—just remember to include a clear call to action at the end of your stream.

9. Run an online giveaway

Online giveaways or competitions are great for getting word out about your med spa. Asking entrants to follow or like your social media page and tag a friend as part of the entry process can also help you find more followers.

10. Use social media marketing to target your ideal customer

Social media marketing is a great way to place your med spa front and center among a very specific demographic of potential customers when they’re scrolling.

Let Us Supercharge Your Medical Spa Marketing

Want to get more out of your med spa marketing? As medical and aesthetic marketing specialists, the team at MD Logica can show you a range of tried-and-tested marketing techniques designed to build your brand and set your med spa up for success. Get in touch with us to find out more.

Frequently Asked Questions (FAQs)

How do I market my medical spa?

The options for marketing your medical spa are endless. The most suitable techniques will largely depend on your brand, your location, the type of med spa services you offer and who your target market is.

How can I promote my spa services?

From PPC advertising, to social media marketing, content marketing and other lead generation techniques, there are plenty of ways you can promote your spa services and grow your business. It’s entirely up to you to decide which techniques will be most suitable for your business.

How can I make my medical spa successful?

The key to building a successful medical spa largely comes down to your marketing strategy. A carefully developed marketing strategy that clearly defines your brand, goals, challenges and opportunities will act as an excellent guide to help you build a solid customer base and drive long-term success.

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