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10 Med Spa Marketing Ideas to Promote Your Clinic in 2023

By Vahe Tirakyan
| 10/20/2022
9 min read

Drive More Business to Your Clinic With These Med Spa Marketing Ideas 

Competition in the American medical spa industry is hot. The U.S. med spa market is expected to exceed $5.6 billion by 2023, and it’s no surprise why.

Med spas are a convenient and trusted source for minimally invasive aesthetic treatments. And with the demand for such treatments — from chemical peels to tattoo removal — continuing to rise, it’s a great time to own a med spa.

But how do you make sure all of those clients actually book services with your medical spa? The answer is implementing strategic marketing ideas.

With most clinics always looking for ways to attract more customers, you need to have plenty of sure-fire medical spa marketing ideas up your sleeve if you want your clinic to succeed.

Luckily, we’ve got you covered with these helpful marketing ideas perfect for driving more business to your med spa — including tips for med spa branding, content ideas and search engine optimization (SEO).

Our Top 9 Marketing Ideas for Medical Spas

1. Get your med spa website up to scratch

Your website is often the first port of call for prospective med spa clients. But if your current site is poorly structured, filled with ho-hum content or isn’t well optimized for search engines, it’s definitely time to review your website design.

Some questions to consider to start improving your website:

  • Is your website optimized for desktop and mobile?
  • Do you have an active SSL certificate?
  • Does your site map accurately represent your patients’ customer journey?
  • Are your pages long enough to be indexed by search engines?

2. Think ‘local’ with your medical spa SEO strategy

If you’ve put in the work on your website, you should start seeing increased web traffic. However, when it comes to booking out your med spa, traffic from anywhere won’t do the trick. You need local clients to be finding your website when they search for med spa services.

Luckily, most med spa clients will look for a med spa that’s close to their home or office. So, you can easily target their search queries by implementing a locally-focused med spa SEO strategy

Some local SEO quick fixes include:

  • Inserting local keywords in your page titles, headers, and URLs
  • Including your clinic address on your website
  • Creating a Google My Business (GMB) listing and ensuring the address listed on your website matches what’s in the GMB

3. Harness the power of cross-selling

More and more customers now manage their appointment bookings online. But just having an online scheduler isn’t enough to take advantage of this trend.

When operating your med spa online bookings, consider using traditional cross-selling strategies. You know what your clients could use beyond the one service they may be booking — take the opportunity to bundle it for them.

A few ideas for med spa cross-selling strategies:

  • Offering time-limited discounts on certain products to clients submitting an online booking
  • Suggesting products that pair well with a booked service — such as prep or aftercare products
  • Using purchase data to generate upsell prompts: “Clients who love Service A also loved product B”

4. Use retargeting to stay front-of-mind

No matter how amazing your med spa branding may be, odds are that your ideal clients don’t book and buy from you the first time they encounter your marketing. In fact, it often takes a potential client several exposures to your marketing before they make a purchase decision.

The good news is, retargeted ads work. 

A majority of online shoppers notice and consider ads for products and services they’ve seen before — which is amazing considering how many ads we ignore on a daily basis.

If your website is generating lots of traffic but not many sales, PPC retargeting is a great way to provide previous visitors a gentle reminder about your med spa and entice them to come back.

5. Increase credibility with quality med spa content ideas

New customers won’t visit your med spa if they don’t think you’re credible and trustworthy. That’s a no-brainer.

Consistent, high-quality content can help you overcome that hurdle. Creating plenty of informative and engaging content for your website, social media pages and YouTube channel will enhance your credibility and build trust with your audience.

Need to generate fresh med spa content ideas? Try these sources:

  • Search through trending hashtags related to your favorite med spa services (for more on this, see our next tip!)
  • Find the “People also ask” questions on search engine results pages (SERPs) for keywords related to your med spa services
  • Think of common myths about med spa services and how you can visually debunk them

6. Build your med spa mailing list

Even if your med spa social media is growing or you’ve gotten a viral hit on TikTok, social media can still be tricky. 

Algorithms change frequently and accounts even get shut down or hacked unexpectedly — talk about a marketing nightmare.

You can’t control the platforms you build your social media following on (unless you’re Mark Zuckerberg), but you can control your email list. An email newsletter can be a weather-proof way to maintain your med spa branding — regardless of what’s happening on social media.

Plus, your email subscriber database is great for keeping past and prospective customers up to date with your latest service offerings and promotions. 

Bonus tip: Struggling to grow your list? Try using PPC marketing to capture new sign ups.

7. Reach a wider audience using plastic surgery hashtags

With hashtags driving algorithm discovery on Instagram, Twitter, and TikTok, they’re an important plastic surgery marketing tool.

As we mentioned, trending hashtags help you come up with relevant med spa content ideas.

But also, using a combination of popular, niche and brand-related medical spa hashtags on your social media posts and stories will help you get discovered by a large cohort of users already interested in what you provide.

8. Go ‘live’ on social media

Med spa social media doesn’t have to be all ‘before and after’ pictures related to your services. Believe it or not, your potential clients want to see you!

Plus, live events are a fantastic way to give your audience a taste of your services and your professional, caring approach. Just think: once they realize how amazing the free guidance you’re giving away on social media is, they’ll know your paid services must be spectacular.

Ideas for live med spa social media events:

  • A live Ask Me Anything (AMA) session with the med spa owner on Instagram Stories
  • A product launch countdown on TikTok
  • A service demonstration on Facebook Live

And don’t forget: make sure to include a clear call to action at the end of your livestream!

9. Run an online giveaway

If going live on social media doesn’t feel like your jam, there’s another great way to try running a limited-time event on social media and grow your engagement.

Online giveaways or competitions are great for getting word out about your med spa. 

Here’s how it works:

  1. Choose a free product, service or discount to give away to the winner(s). Be sure to make it enticing enough that you’ll garner enough participating. 
  2. Simply ask entrants to follow or like your social media page and tag a friend as part of the entry process. 
  3. After the allotted time passes, choose a winner, and enjoy your growing engagement.

Bonus tip: You can even run giveaways or competitions in collaboration with another business to grow your audiences together

10. Build your med spa mailing list

Even if your med spa social media is growing or you’ve gotten a viral hit on TikTok, social media can still be tricky. Algorithms change frequently and accounts can even get shut down or hacked unexpectedly — talk about a marketing nightmare.

You can’t control the platforms you build your social media following on, but you can control your email list. An email newsletter can be a weather-proof way to maintain your med spa branding — regardless of what’s happening on social media.

Plus, your email subscriber database is great for keeping past and prospective customers up to date with your latest service offerings and promotions. 

But if you’re struggling to grow your list, try using PPC marketing to capture new sign ups.

Let Us Supercharge Your Medical Spa Marketing

Want to get more out of your med spa marketing? 

As medical and aesthetic marketing specialists, the team at MD Logica can show you a range of tried-and-tested med spa marketing techniques designed to build your brand and set your medical spa up for success.

Get in touch with us to find out more.

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